Among the pubs participating: Billboard, with openly gay teen singer Troye Sivan on the cover; Paper, with singer Hayley Kiyoko, nicknamed pop's "lesbian Jesus," gracing the cover; and Out (of … Read the whole story
Taboola and Mack Weldon optimized campaigns on a day-to-day basis by A/B testing messaging, site-level targeting, bids and budget allocation. Read the whole story
Not only is the online giant attempting to leverage its first-party consumer data to break into the ad marketplace, but it's establishing its DSP … Read the whole story
Facebook has even strengthened its position and remains at the top of every advertiser's list. Read the whole story