MediaPost Publications - Publishers Daily 06/18/2018

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Publishing Insider

Magazine Brands Celebrate Pride Month

by Sara Guaglione, Staff Writer

Among the pubs participating: Billboard, with openly gay teen singer Troye Sivan on the cover; Paper, with singer Hayley Kiyoko, nicknamed pop's "lesbian Jesus," gracing the cover; and Out (of … Read the whole story

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Menswear Startup Mack Weldon Increases Conversions 39% Using Taboola
by Melynda Fuller, Sara Guaglione
Taboola and Mack Weldon optimized campaigns on a day-to-day basis by A/B testing messaging, site-level targeting, bids and budget allocation. Read the whole story
COMMENTARY
Amazon's Duopoly Challenge Will Benefit Online Publishers
by Ivan Ivanov, Op-Ed Contributor
Not only is the online giant attempting to leverage its first-party consumer data to break into the ad marketplace, but it's establishing its DSP … Read the whole story

COMMENTARY
Why Advertisers Shouldn't Leave Facebook
by Jacob Snelson, Columnist
Facebook has even strengthened its position and remains at the top of every advertiser's list. Read the whole story