Many publishers and advertisers alike cite ad fraud as a big problem in the industry - it cost advertisers an estimated $7 billion in 2016. A study that looked at … Read the whole story
Publishers are increasingly optimizing their sites for mobile, and pushing into video content to meet their audiences' preferences. Mobile web audiences - unique visitors … Read the whole story
'Ebony' and 'Jet' secured a proud legacy as African-American magazines. So did their publishers, Johnson Publishing Company, which is now the subject of a … Read the whole story
The real brand safety challenge for publishers, which is a particular issue with native advertising, is what happens to the user's experience after they … Read the whole story
As expected, President Donald Trump has named ousted Fox News chief Bill Shine the White House's new communications chief. The President said Shine is … Read the whole story