Publishing Insider
by Melynda Fuller
Publishers could be harming their reputations and relationships with readers when they opt for the short-term cash widgets can bring. Read the whole story
by Sara Guaglione
The platform allows publishers to see what people in specific markets are reading, measuring how different topics, moments, contexts, locations, devices and sources interact … Read the whole story
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by Melynda Fuller
New technology dubbed Zeus, expected to begin testing in 2019, will allow Arc clients to take advantage of more effective header bidding, among other … Read the whole story
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by Sara Guaglione
The team will cover the intersection of policy, regulation and politics in the nation's largest state. The team will also focus on the gubernatorial … Read the whole story
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by Sara Guaglione
MNI does not work with Conde Nast publications. Baby brands invested nearly $300 million in ad spend with $31 million allocated to magazines. Read the whole story
COMMENTARY
by Jason Downie
Such data it's more reliable for publishers and offers better performance and higher engagement ratings. It also leads to happier advertisers. With second-party data, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Google is the Goliath in advertising and Facebook has become a strong number two, but Amazon' mostly poses a challenge for Facebook Read the whole story