Publishing Insider
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The percentage of publishers that said readers are more willing to pay for content rose from 70% in 2018 to 79% this year. Publishers are also warier of tech giants … Read the whole story
by Melynda Fuller
Total digital revenues came in at $272.3 million, or around 36% of total revenue, while total digital advertising and marketing services revenue accounted for … Read the whole story
by Joe Mandese
PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app … Read the whole story
by Sara Guaglione
Wattpad's new look and feel features a new logo and typeface, as well as a color palette that can be customized for "different brand … Read the whole story
by Sara Guaglione
"On any given week in 2018, internal referrals, meaning someone that came to a second (or third or 30th) page within your site, comprised … Read the whole story
by Melynda Fuller
'Thrillist' becomes its exclusive provider of food and beverage videos. The site will also offer recommendations for the best places to eat and drink … Read the whole story
COMMENTARY
by Mary Lee Sachs
For one, brands can adopt the ANA's Gender Equality Measure (GEM) scoring system, used to quantify consumer reactions to the treatment of women in … Read the whole story