Publishing Insider
The percentage of publishers that said readers are more willing to pay for content rose from 70% in 2018 to 79% this year. Publishers are also warier of tech giants … Read the whole story
Total digital revenues came in at $272.3 million, or around 36% of total revenue, while total digital advertising and marketing services revenue accounted for … Read the whole story
PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app … Read the whole story
Wattpad's new look and feel features a new logo and typeface, as well as a color palette that can be customized for "different brand … Read the whole story
"On any given week in 2018, internal referrals, meaning someone that came to a second (or third or 30th) page within your site, comprised … Read the whole story
'Thrillist' becomes its exclusive provider of food and beverage videos. The site will also offer recommendations for the best places to eat and drink … Read the whole story
- COMMENTARY
For one, brands can adopt the ANA's Gender Equality Measure (GEM) scoring system, used to quantify consumer reactions to the treatment of women in … Read the whole story
