Publishing Insider
The latest moves are aimed at reducing a reliance on print advertising, which has declined as audiences and ad dollars shift to digital media. 'Fortune' will relaunch the publication next … Read the whole story
'Allrecipes' print and digital content offers a fertile testing ground for how to best offer the technology to advertisers. Read the whole story
The company is calling Pivot an "unbranded magazine," meaning it is not teeming with Callaway ads or focused on selling merchandise, Read the whole story
News Corp's revenue results for Q3 2019 boasted a 19% increase in digital subscribers to "The Wall Street Journal" -- a new record. Read the whole story
Motorcyclist has over 630,000 YouTube subscribers, who tune into series like "On Two Wheels," "MC Garage" and "MC Commute." Read the whole story
The service will feature content that is distinct from NBC News TV broadcasts and the company's cable channels, MSNBC and CNBC. NBC News correspondents … Read the whole story
The acquisition is intended to help marketers better measure the return on investments of advertising and marketing campaigns running across mobile and desktop. Read the whole story
- COMMENTARY
Facebook's algorithmic model for buying media can be difficult to manage because it can change at the drop of a hat. Read the whole story
