One benefit of the alliance is the pooling of resources among the outlets' small ad sales teams, which allows publishers to focus on editorial … Read the whole story

Podcasts now represent almost 10% of audio listening among millennials -- and podcast listeners are also radio listeners. Read the whole story

As it looks to launching its new magazine, Uncommon Path, this fall, REI will retire its full-price mail-order catalog. Read the whole story

The site publishes over 1.5 million user-generated reviews and editorial buyers guides on everything from dog food to online colleges. It also gives advice … Read the whole story

Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a … Read the whole story

Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story

"Data has become real. Our data is creating value for our advertisers, and this is very exciting for us." Indeed, Hearst's goal is to … Read the whole story

"We have to become digital very quickly, and we have to make sure sellers understand it. The nature of our business is local offset … Read the whole story

Because search engines have tweaked their algorithms to bring legitimate news sources to the top, "our competitive set has changed," Bonnie Fuller said, and … Read the whole story

The brand has seen a 383% growth in audience since 2016 by offering current headlines plus linear-like curated feeds and on-demand access. Two years … Read the whole story