Publishing Insider
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A better strategy is to offer discounts on renewals, extend or upgrade an existing subscription or regularly take the opportunity to remind customers of what the "full" subscription price is. Read the whole story
by Melynda Fuller
'Seventeen' counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year. Read the whole story
by Sara Guaglione
Wattpad says its users have read more than 5.5 million minutes of Wattpad Paid Stories in the past month alone. This program also means … Read the whole story
by Melynda Fuller
It will be staffed by a team recruited in Youngstown, with an eye to working with other local, regional and national news outlets that … Read the whole story
by Sara Guaglione
The two publishers are coming together to create six issues devoted to historical events and cultural subjects. Read the whole story
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by Ray Schultz
In bad news for marketers, consumers will allow companies only one error in data handling before jumping, Acquia reports. Read the whole story
by Wayne Friedman
On Thursday, the price of the media-measurement company's shares endured another massive decline, dropping 13% to close at $3.70, a new 52-week low. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Congressman David Cicilline questioned Google, Amazon, Apple and Facebook, with a focus on competitive markets. They did not talk about Amazon's program to buy … Read the whole story