Publishing Insider
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The key to maximizing subscription revenue is identifying target customers who are most loyal, in line with the "80/20 rule." Read the whole story
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by Sara Guaglione
The team will provide centralized access to Conde Nast's content and distribution, as well as video, social and data products, as well as lead … Read the whole story
by Melynda Fuller
"30 Days of Savings" provides a first look at five Walmart products and savings featured within editorial content each day during November. Read the whole story
by Melynda Fuller
Brut. approaches news through a focus on "positive social dialogue around key issues," according to founder-CEO Guillaume Lacroix. Read the whole story
by Sara Guaglione
This is Inc. Magazine's first flip issue - the financial-services company's sponsored spread is on the back of the magazine. Read the whole story
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by Laurie Sullivan
French authorities are stepping up compliance in a variety of areas related to online activities and data. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A video-based monthly subscription service costing around $39 a month sounds like something pretty special. This one makes you work for it -- literally. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A "New York Times" headline the other day read: "The Advertising Industry Has a Problem: People Hate Ads." Gosh, no...really!??! Read the whole story