Publishing Insider
by
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets and 15% vanishes somewhere in
the … Read the whole story
by Sara Guaglione
Gannett's print advertising revenues fell 21.2% to $268 million in Q1 2020, compared to the same quarter last year. Read the whole story
by Sara Guaglione
Several organizations have established GoFundMe pages to help furloughed workers and permalancers. Read the whole story
by Fern Siegel
Penske Media Corp. has promoted Craig Perrault to a new role in the company. He will focus on digital product strategy and generating revenue … Read the whole story
by Fern Siegel
In Chicago, where revenue has sunk 85%, independent media brands are waging a funding effort through June 5. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests. Read the whole story