Games can help to keep readers engaged in other ways. Publishers should consider how a gamification strategy fits with their goals of boosting reader revenue Read the whole story
A new marketing and media newsletter, 'Marketing Brew' will be add to its portfolio. Sailthru signed on as its first brand partner ahead of … Read the whole story
Garcia will oversee NBC News' African American digital news vertical, on July 6. She previously worked at Vice.com. Read the whole story
Six of the seven most visited stories in WaPo's history have been graphics, including the coronavirus simulator that became the most visited article in … Read the whole story
Bring a Trailer will now expand its offerings, community and transactions with investments in technology and new products and features. Read the whole story
The move is designed to ensure people have the context they need to make informed decisions. Read the whole story
"Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic," the Association of National Advertisers says in … Read the whole story
Unilever has just decided to pull advertising for the remainder of year on all three social platforms. Last year, it spent $42 million on … Read the whole story