A new study suggests publishers still can boost revenue without sacrificing total paid readership. Read the whole story
Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due to moving its printing plant. Read the whole story
The new entity will house It will house the creative studio Atlantic Re:think; brand agency Atlantic 57; a new group called Ventures; advertising in … Read the whole story
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it. Read the whole story
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure maintain its appeal? Read the whole story
Biden's email campaigns have a 40% higher read rate than Trump's, but both candidates are routinely landing in the spam folder, SparkPost's John Landsman … Read the whole story
A new campaign includes distributing 75 kits to high-profile influencers. Kits include branded lawn signs, condoms, stickers, buttons and T-shirts. Read the whole story
Stein joins Merkle from IPG digital shop Huge where he was CEO, leading a team of 1,200 people across 13 offices. Read the whole story