Publishing Insider
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Publishers need to continue developing first-party data about their audiences, which will become even more valuable as third-party cookies are phased out. Read the whole story
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by Sara Guaglione
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences," according to the organization. Read the whole story
by Sara Guaglione
"The Atlantic has been here before, enjoying success in making business stars out of editorial leaders," the pub's owners noted. Read the whole story
by Laurie Sullivan
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by … Read the whole story
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by Laurie Sullivan
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. Read the whole story
by Fern Siegel
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered. Read the whole story
by Wayne Friedman
Major market local TV stations and their newscasts will get a boost with TV news content distribution deals on Amazon Fire TV, the streaming … Read the whole story
COMMENTARY
by Joe Mandese
What happens when the dominant right-wing news brand loses its dominant source of promotion? You know, the Promoter-in-Tweet? Read the whole story