Publishing Insider
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To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. Read the whole story
by Ray Schultz
Super Follows was announced during an event in which CEO Jack Dorsey forecast $7.5 billion in revenue in 2023. Read the whole story
by Ray Schultz
Capital Connections will make it easier for readers to access state and local coverage from the 20 state-based newsrooms in its network. Read the whole story
by Laurie Sullivan
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. … Read the whole story
by Karlene Lukovitz
Google and Amazon are ranked most trustworthy by U.S. adults, although nearly a third don't think Google's advertising display practices are transparent. Nearly three … Read the whole story
COMMENTARY
by Kapono Chung
Aspirational lifestyle marketing is essentially a negative psychological tactic that may have finally run its course. Read the whole story
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by Richard Whitman, Columnist
Several days ago, it released an ad skewering Sen. Ted Cruz (R-Texas) for his Mexico trip. Read the whole story
by Laurie Sullivan
Although Amazon is its parent company, Twitch refuses to run anti-union ads aimed at Amazon Alabama warehouse workers, saying they violate its terms of … Read the whole story