Publishing Insider
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For Gannett, the deal gives its digital sales team another product to market to its clientele of more than 100,000 small businesses nationwide. Read the whole story
by Ray Schultz
The Quantcast ad tech platform creates predictive models that interpret live data to provide an understanding of audience behaviors. Read the whole story
by Ray Schultz
The product-review site and its email newsletter are focused on "accessibility," a boon for readers in this DIY market. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The company was surprised to discover that 50% of the 95 million global customers now subscribing to the Disney+ streamer are households without kids. Read the whole story
by Wayne Friedman
The reduction was blamed on eye-opening 7% declines in fourth-quarter revenue, due to sinking ad sales. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries. Read the whole story
by Wayne Friedman
The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. Read the whole story