The program has generated hundreds of millions of dollars a year for the company, possibly at the expense of publishers that sell ad inventory in open bidding. Read the whole story
Fox News claims bidder Hansjorg Wyss has 'a history of left-wing and environmental activism.' Read the whole story
"Viral" will feature coverage of vaccine efficacy, transmission timelines, treatment and myth-busting. Read the whole story
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. Read the whole story
Older Americans 50+ are nearly four times more likely to say they feel social media ads are "untrustworthy" versus TV ads (19% vs. 5%). Read the whole story
"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. … Read the whole story
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than … Read the whole story
Netflix's percentage of existing subscribers leaving the service was a low 2.5% for Q4 2020. Read the whole story