Publishing Insider
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Newspapers are advised to raise prices on digital subscriptions to make up for print losses. Read the whole story
by Ray Schultz
Publishers can offer multiple newsletters or podcasts on the platform. Read the whole story
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by Ray Schultz
Pew reports that seven out of 13 outlets, ranging from CNN to Fox News, are seen as mainstream. Read the whole story
by Ray Schultz
Shoppers feel Apple and other companies should block advertisers from tracking them. Read the whole story
by Joe Mandese
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are … Read the whole story
by Steve McClellan
The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What can marketers learn from sports leagues' efforts to win back teen fans? Read the whole story
COMMENTARY
by Joe Mandese
Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms. Read the whole story