Publishing Insider
Hearst will effectively reduce its headcount by 5% with the buyouts. Read the whole story
The new union, Atlantic DOT Guild, covers digital content workers in a five-state region. Read the whole story
Readers served that approach were more likely to read stories and share their views. Read the whole story
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively called CNN+. The streaming CNN service will be wrapped around around new shows … Read the whole story
Former President Donald Trump has shut down his blog, which launched last month to worldwide headlines but failed to draw much of a following. Read the whole story
There will be a limited number of commercials -- four minutes of ad time per hour. Commercials will not play during HBO programming -- … Read the whole story
Facebook announced tools for developers to improve messaging for businesses on Wednesday at its annual conference, without a flashy, Hollywood style. Read the whole story
- COMMENTARY
Advertisers can prepare for the shift to audience-based buying through testing and learning what works for the brand, and employing an audience-first buying strategy. Read the whole story
