Marketers can run in-stream advertisements and reach both brand's digital audiences. Read the whole story

Mediablaze will combine its digital skills with iCrossing's global reach and access to Hearst's consumer insights. Read the whole story

Signing up for email lists in exchange for a "welcome reward" is the most prevalent way American consumers trade their personal data with marketers, … Read the whole story

NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment … Read the whole story

Microsoft is adding a Target Impression Share option to its suite of automated bidding strategies. The feature, announced Tuesday, supports automatic bidding. Marketers set … Read the whole story

As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known … Read the whole story