Publishing Insider
by Tony Silber, Staff Writer
If you want to know the truth about the media business, follow the money. Read the whole story
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by Tony Silber
Third-Quarter revenue slipped slightly from 2020, but digital revenue for the quarter totaled $265 million and accounted for over one-third of total revenue and … Read the whole story
by Ray Schultz
The optimal number of words per subject line is three, Omnisend reports. Read the whole story
by Colin Kirkland
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual … Read the whole story
by Wendy Davis
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar and Tom Cotton would make it harder for large tech platforms to purchase … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story