MediaPost Publications - Publishers Daily 11/22/2021

Publishing Insider

'Time' Partners With Blockchain Investment Firm To Educate Readers On Metaverse

by Tony Silber, Staff Writer

The weekly newsletter, Into the Metaverse, just launched. Its objective is to create a shared lexicon and understanding of the idea and the opportunities that are emerging. Read the whole story

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Today's Homeowner Media To Acquire On The House Media, Continue Radio DIY Shows
by Tony Silber
On The House Media's owners and hosts, James and Morris Carey, are retiring from their 35-year home-improvement media career. Read the whole story
COMMENTARY
ANA Finds Its Membership 'More Diverse Than Ever'
by Richard Whitman, Columnist
A new report from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, finds the overall ethnic skew of the … Read the whole story

COMMENTARY
How The Ad Industry Has Become More Diverse, Why It Needs To Get Even More
by Joe Mandese
The report shows that in terms of senior-level marketing ranks, women have become the majority. In terms of ethnic diversity, the percentage of execs … Read the whole story
COMMENTARY
Once Covid Hit, Companies Pivoted Their Marketing Strategies
by Nina Lentini, Staff Writer
Haven't we all been the victims of relentless targeting ads? Read the whole story
COMMENTARY
TV, Digital News Consumers Register Skepticism, Which May Be A Good Thing
by Wayne Friedman, Staff Writer
Some 36% of consumers said they got their news "often" from TV in 2021, down from a 40% number in 2020. Read the whole story