Publishers Daily
Friday, December 17, 2021
  • 'Popular Photography' Is Reborn As A Digital-Only Brand

    The 84-year-old title closed as a print magazine in 2017. Now, the gold standard for photo enthusiasts and pros 'PopPhoto' is back. Read the whole story

  • By 2030, Consumers Expect These Wild, Virtual Technologies

    Ericsson wants consumers to picture their new lives in the metaverse and specifically "The Everyspace Plaza" -- a one-stop-shop highlighting a slew of connectivity-enabled … Read the whole story

  • Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying

    Managing campaigns now takes an average of nine types of software or digital platforms. Read the whole story

  • Marketing Needs To Make An Offer

    Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero … Read the whole story