MediaPost Publications - Publishers Daily 01/28/2022

by Tony Silber, Staff Writer

The initiative enhances transparency for event producers, exhibitors and event-platform vendors. Read the whole story

Hearst Names Pant Chief Technology And Product Officer For Magazines Unit, CDS Global
by Tony Silber
Rajiv Pant will also lead the modernization of the technology platform powering CDS Global and Hearst Magazines' digital businesses. Read the whole story
Neil Young Pulls Music From Spotify Over Rogan Vaccine Misinfo, SiriusXM Revives Young's Channel
by Karlene Lukovitz
In what's likely no coincidence, hours after Young's catalog was pulled from Spotify, SiriusXM revived Neil Young Radio, a satellite and streaming music channel … Read the whole story

Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
by Joe Mandese
The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands. Read the whole story
Video Poised To Become Dominant Programmatic Display Ad Format
by Joe Mandese
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes. Read the whole story
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
by Laurie Sullivan
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data … Read the whole story