The initiative enhances transparency for event producers, exhibitors and event-platform vendors. Read the whole story
Rajiv Pant will also lead the modernization of the technology platform powering CDS Global and Hearst Magazines' digital businesses. Read the whole story
In what's likely no coincidence, hours after Young's catalog was pulled from Spotify, SiriusXM revived Neil Young Radio, a satellite and streaming music channel … Read the whole story
The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands. Read the whole story
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes. Read the whole story
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data … Read the whole story