"A virtual trade show simply can't come close to replicating all that is possible at an in-person event," says industry insider Joel Davis. Read the whole story
Except for its digital growth, the company's overall revenue performance was mostly in decline. Read the whole story
The portion of marketing executives who said they expect their in-house work to increase somewhat or significantly fell from 63% to 37% in the … Read the whole story
The IAS study found nearly half of social media users surveyed said they had an "unfavorable view of brands" whose ads appear in that … Read the whole story
First-party data will be essential as third-party cookies disappear, and firms will need a multichannel approach, Act-On Software says. Read the whole story
If you're unfamiliar with employee experience design, think about it as similar to customer experience, but targeting your employees. Read the whole story