Publishers Daily
Friday, February 18, 2022

Publishing Insider

Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
by Tony Silber, Staff Writer

New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Open Bidding and other supply-side advertising platforms. Read the whole story

  • TMB Names New CRO, Appoints 7 Other C-Suite Execs
    by Tony Silber

    TMB, formerly Trusted Media Brands, appointed Rose Ferrar chief revenue officer. Ferraro had been head of West Coast sales for video network Tastemade. Read the whole story

  • Brands See Less Organic Engagement On Social Media
    by

    Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules. Read the whole story

  • Walmart's Ad Business Jumps 130% To $2.1B
    by Laurie Sullivan

    Walmart reported Q4 2021 and full-year earnings Thursday, seeing strong growth and demonstrating that brands selling through the big-box retail chain want something more. … Read the whole story

  • Study Explains Why 'The Social Network' Rebranded Itself As Meta
    by Joe Mandese

    Perceptions of "social media companies" are overwhelmingly negative, especially among Republicans, while "technology companies" skew favorable. Read the whole story

  • The GDPR Is Full Of Holes, Canadian Report Says
    by Ray Schultz

    The GDPR's problems may preclude its use as a model for privacy regulation in North America. Read the whole story

  • COMMENTARY
    Marketers Prepare For Change As Google Pledges Privacy
    by Laurie Sullivan, Staff Writer

    Many marketers think Google's move to limit tracking on smartphones running Android is a promising move to protect consumer data. Others say it's taking … Read the whole story