Publishing Insider
by Tony Silber, Staff Writer
As Foundry, the former IDG will pair large-scale first-party data with its acquired and home-grown marketing technologies. Read the whole story
by Tony Silber
"DIY or Don't" is hosted by Donut's resident DIY expert, Zach Jobe, who teams up with expert craftsmen and mechanics to evaluate a specific … Read the whole story
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by Ray Schultz
A Merkle study shows almost all consumers will provide more data if they have a positive experience with a brand. Read the whole story
by Ray Schultz
Firms that send offers intended for other age groups or genders will lose customers, parcelLab reports. Read the whole story
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More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the recent Virginia Governor's race the Youngkin and McAuliffe campaigns had very different branding challenges that will be familiar to consumer marketers generally. … Read the whole story