Publishing Insider
by Tony Silber, Staff Writer
EPG Specialty Information aims to provide a "springboard into a comprehensive trade and consumer measurement and insights practice," says the company. Read the whole story
by Tony Silber
"NY Times'" Global Head of Advertising Sebastian Tomich is taking on a newly formed role as chief commercial officer for "The Athletic." Read the whole story
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It now costs marketers 13 to 18 times more to recruit a new customer than to keep an existing one. Read the whole story
by Wayne Friedman
The premium video streaming world continues to be volatile -- with subscribers coming and going, and bigger players doing better than small- to-mid-sized platforms. Read the whole story
COMMENTARY
by Connie del Bono
How a cross-channel solution can help you approach brand safety more effectively. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But inflation is contributing to ecommerce growth, driving $27 billion of total spend this year. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power … Read the whole story