Publishing Insider
by Tony Silber, Staff Writer
Patty Michalski has been named senior vice president of content strategy and innovation. She will come onboard immediately. Read the whole story
by Tony Silber
The Bump is launching two new series with additional contributors, including notable medical doctors and experts. Read the whole story
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Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads. Read the whole story
by Colin Kirkland
A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in … Read the whole story
by Wayne Friedman
The final round of "The Masters" with Tiger Woods scored 10.2 million Nielsen-measured viewers -- the highest-rated golf event since 2019, when Woods won … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost a fourth of marketers track their KPIs quarterly or less, as do a fifth of business owners, Unsupervised reports. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon. Read the whole story