Publishing Insider
Most companies don't inherently have data capability, so must get it by hiring individual staff and building capability, or by acquisitions. Read the whole story
But Lee's strong digital performance was offset by substantial declines in the company's print media business - still the lion's share of revenue. Read the whole story
A new report by Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows advertiser interest in TikTok is accelerating, while … Read the whole story
As far as intent signals go, Twitter's new owner has sent some mixed ones to the company's biggest customers this week, ditching its annual … Read the whole story
- COMMENTARY
You can't stop ad fraud with blacklists or "Good Housekeeping" seals on websites. Millions of new domains and delivery paths are created daily. Read the whole story
- COMMENTARY
We can expect much more abortion-related political advertising for the next seven months leading up to the midterm elections in November -- both for … Read the whole story
