Publishers Daily
Monday, May 9, 2022

Publishing Insider

The Trade Desk's OpenPath Gains Traction -- Here's Why It Matters
by Tony Silber, Staff Writer

Trade Desk announced more marquee publishing partners, including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures. Read the whole story

  • Hearst Magazines Names Chief People Officer
    by Tony Silber

    Formerly at SoulCycle, Adwoa Dadzie will join Hearst June 6, overseeing a department that comprises the HR, people operations and talent acquisition teams. Read the whole story

  • LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In Feed
    by Laurie Sullivan

    LinkedIn plans to reduce the visibility of some types of content and baiting tactics, and is taking steps to reduce the amount of this … Read the whole story

  • COMMENTARY
    4A's Call For Transparency In Measurement Currency Methodologies
    by Ashwini Karandikar, Op-Ed Contributor

    Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story

  • COMMENTARY
    Talent: Key To A Brighter, Ethical Future In Advertising
    by Ben Downing, Op-Ed Contributor

    To carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the whole story

  • COMMENTARY
    The Myth Of Neutrality
    by Kaila Colbin, Featured Contributor

    It's really hard to acknowledge someone else's perspective as valid -- especially If you fit the dominant paradigm of your culture. Read the whole story