Publishing Insider
by Tony Silber, Staff Writer
I wonder how much business-model overlap periodical media really has with newspapers. Read the whole story
by Tony Silber
The acquisition will align with Endeavor's energy brands, such as T&D World, EnergyTech, and Utility Analytics Institute, Read the whole story
by Colin Kirkland
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform will begin testing non-fungible tokens (NFTs) this week with a handful of U.S. … Read the whole story
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Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content. Read the whole story
by Wayne Friedman
Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017. Read the whole story
COMMENTARY
by Ed Keller
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media stocks have plummeted since the year began, much more than the marketplace overall. Even new companies like Warner Bros. Discovery are getting bashed … Read the whole story