Publishing Insider
Sure, marketers covet lifetime loyalty. The younger people are, the more years they have to buy your products. But the truth is, older people have more money. Read the whole story
Impremedia's Spanish-language daily newspapers and digital media outlets include "El Diario," the oldest daily in the United States for Spanish speakers. Read the whole story
- COMMENTARY
For example, media companies should consider joint venture investments in local content creators, with 90% of the funding coming from local investors. Read the whole story
Google has previewed the launch of a feature that will give people more control of the ads they see across Search, Discover, and YouTube. … Read the whole story
Connecticut has become the fifth state to enact a comprehensive privacy law that allows consumers to reject online ad targeting. Read the whole story
- COMMENTARY
Can a subscription model succeed now? I still think the answer is yes, but the market has certainly appeared to cool down, and clutter … Read the whole story
- COMMENTARY
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings. Read the whole story
