Publishing Insider
by Tony Silber, Staff Writer
The company told the staff it was laying off 15% of its 580-person workforce as part of a transition away from print and toward a digital media enterprise. Read the whole story
by Tony Silber
Applicants will be provided extensive training in video-based storytelling and mentoring, plus job shadowing, hands-on work and individual coaching. Read the whole story
by Laurie Sullivan
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
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by Ray Schultz
Consumers want to support small businesses even as they notice more closing, Constant Contact and Ascend2 report. Read the whole story
by
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation. Read the whole story
by Ray Schultz
The BEC scam defrauded law firms and other companies of more than $1 million, the U.S. Attorney for the Western District of North Carolina … Read the whole story
COMMENTARY
by Diane Keng, Op-Ed Contributor
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story