The traditional media company business proposition was to sell an audience to advertisers. But for many niche media brands, the business case has changed dramatically. Read the whole story
New board member Rhonda Wunderlin, senior vice president for performance marketing at Questex, was named as a publisher representative. Read the whole story
Customer-experience platform Emplifi analyzed comments from brands on Facebook and Twitter to analyze the speed and reliability of airlines' customer service across social media … Read the whole story
Meta this week was hit with nine lawsuits claiming it designed Facebook and Instagram in a way that posed a risk to young users' … Read the whole story
More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments. Read the whole story
Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insurance turned its vinyl billboard ads into duffle bags for customers and employees. Read the whole story
Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its "near me" approach. One way … Read the whole story