Publishing Insider
by Tony Silber, Staff Writer
B2B company Area Development knew its advertisers lacked the kinds of tangible, empirical information they needed to move forward with a client sale. Read the whole story
by Tony Silber
It's a multiyear deal under which Imagine has an exclusive first look right to develop and produce projects. Read the whole story
COMMENTARY
by Evie Clifton
Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My tolerance changes depending on the situation and my own comfort level. After meeting up with 10 or 15 people at a conference, I … Read the whole story
COMMENTARY
by Joe Mandese
Pitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention. Read the whole story