Publishing Insider
B2B company Area Development knew its advertisers lacked the kinds of tangible, empirical information they needed to move forward with a client sale. Read the whole story
It's a multiyear deal under which Imagine has an exclusive first look right to develop and produce projects. Read the whole story
- COMMENTARY
Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app. Read the whole story
- COMMENTARY
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
- COMMENTARY
My tolerance changes depending on the situation and my own comfort level. After meeting up with 10 or 15 people at a conference, I … Read the whole story
COMMENTARYPitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention. Read the whole story
