Richard Murphy becomes just the third leader for BPA in 28 years, showing remarkable stability for an organization serving what used to be known as the magazine industry. Read the whole story
Company said it delivered over $880,000 in sales for retail partners and uncovered significant changes in the purchase habits of golfing audiences. Read the whole story
While the agency world has been a leader in marketing to multicultural audiences, it has lagged behind in diversifying its own ranks. A 2020 … Read the whole story
Two-thirds of consumers said they expect the rate of inflation to increase in the next year, while only 14% anticipate making more money. Read the whole story
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. … Read the whole story
Gen Z consumers prefer to engage with brands on social media vs. traditional means, according to a study by Emplifi, conducted by Harris Interactive. … Read the whole story