Advertisers list click-through rates as their chief metric, OMI and Ascend2 report. Read the whole story
DoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. Read the whole story
Arrangement will also help Advance Local build revenue, the companies say. Read the whole story
Mittenthal calls the non-paywalled Guardian a "unicorn in U.S. media." Read the whole story
Amazon overcharges customers and "litters its storefront with pay-to-play advertisements," the FTC and 17 states alleged in a lawsuit filed Tuesday. Read the whole story
YouTube will end its Premium Lite subscription tier October 25. Users paying for this tier are required to subscribe to the platform's Premium tier … Read the whole story
Ad-supported services' share of viewing rose 6%, and Tubi beat out Hulu as the most commonly used AVOD/FAST, per latest TiVo trends report. Read the whole story