Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner's 2024 CMO Spend Survey … Read the whole story

The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady. Read the whole story

For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to have been the inspiration for the Elizabeth … Read the whole story

Most firms face data challenges, but are working on solutions, Porch Group Media and Ascend2 report. Read the whole story