Viewability rates have gone up both for video and display, DoubleVerify reports. Read the whole story
"Time" grew its digital performance in 2024, CEO Jessica Sibley writes. Read the whole story
PubMatic achieved a 13% increase in its Q3 revenue YoY. Read the whole story
But older consumers are less likely to skip the ads, GWI reports. Read the whole story
Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue … Read the whole story
Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone cable entertainment network, … Read the whole story
Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an "extraordinary overreach" against a … Read the whole story