The Social Graf
by John Capone
When Millward Brown's latest research (conducted in partnership with The Futures Company) reported Amazon is "the most trusted brand in U.S." (either online or off) it said as much about … Read the whole story
by Laurie Sullivan
Brands need to stop shouting at consumers and pull them up on the mountain to stand side by side. That's the message Frank Cooper, … Read the whole story
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by Laurie Sullivan
Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search … Read the whole story
by Gavin O'Malley
How does the average college kid's social sphere equate to contacts across all digital channels? Exactly 87 email contacts, 146 cell phone contacts, and … Read the whole story
COMMENTARY
by Angela Hribar
Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits … Read the whole story