Social media is exciting a lot of interest as a marketing and advertising channel, and rightly so, in view of its unique qualities of engagement. And of course the burgeoning … Read the whole story
Online efforts include sponsored mobile apps. Diesel is participating in "editors closets" for Teen Vogue and Lucky, says Erin Smolinski, Diesel media director. In … Read the whole story
Mobile social networking is gaining ground. As of January, 17.1% of U.S. mobile subscribers went to a social networking site or blog compared to … Read the whole story
To meet consumers' growing reliance on disparate social platforms from Twitter to Facebook, AOL is launching its social networking aggregator Lifestream as a stand-alone … Read the whole story
Most brand managers are aware of the risks of engaging in "black hat" and "gray hat" SEO tactics. These methods attempt to attract search … Read the whole story