The Social Graf
by Erik Sass, Staff Writer
I was just struck by an offhand comment during audience Q&A following a panel discussion of social media and media planning here at MediaPost's fabulous (free!) OMMA Global conference in … Read the whole story
by Wendy Davis
Federal agents who go undercover on Facebook or MySpace gain certain tactical advantages: they can "communicate with suspects/ targets," "gain access to non-public info," … Read the whole story
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by Laurie Sullivan
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets any company launch a sweepstakes social media marketing campaign on their Web site, … Read the whole story
COMMENTARY
by Catharine P. Taylor
The New York Times has a big story today on online privacy -- or lack thereof. But that's not really the privacy story of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to according to The "2010 Email Marketing Trends Study" by GetResponse. 53.8% of respondents, said they intend to focus on Email personalization and … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Building a house is a gratifying activity. Assuming you're not pushing the boundaries of architecture and physics, the process is reasonably straightforward: you develop … Read the whole story
COMMENTARY
by David Berkowitz
If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part … Read the whole story
COMMENTARY
by Joe Mandese
Um, Mr. Kvamme, do you know who is in the audience here today? That's what I was wondering when Kvamme noted that social marketing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A perpetual anxiety of media agency employees is that technology will somehow make them obsolete. It hasn’t happened yet and isn’t likely to, according … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media doesn’t require a whole new kind of advertising -- nor would such an approach work, according to Joe Marchese, of Socialvibe. In … Read the whole story
COMMENTARY
by John Capone
Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are … Read the whole story
COMMENTARY
by John Capone
Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more … Read the whole story