by Laurie Sullivan
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable … Read the whole story
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by Laurie Sullivan
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets any company launch a sweepstakes social media marketing campaign on their Web site, … Read the whole story
COMMENTARY
by Catharine P. Taylor
The New York Times has a big story today on online privacy -- or lack thereof. But that's not really the privacy story of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Asked for his predictions about social gaming in the next 12 months, Lee Blickstein said the coming year will be “about distribution, getting outside the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Because advertising is still an add-on for social gaming, advertising needs to be standardized to make it easier for publishers, since their primary concern … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Currently online casual gaming is still experimenting with ad models, in part because it's core business has been located elsewhere -- and that's a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Obviously any kind of product integration depends on contextual appropriateness, and the panelists at the social game discussion had some examples of “do’sâ€� and … Read the whole story
COMMENTARY
by John Capone
Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more … Read the whole story
COMMENTARY
by Joe Mandese
Um, Mr. Kvamme, do you know who is in the audience here today? That's what I was wondering when Kvamme noted that social marketing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A perpetual anxiety of media agency employees is that technology will somehow make them obsolete. It hasn’t happened yet and isn’t likely to, according … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media doesn’t require a whole new kind of advertising -- nor would such an approach work, according to Joe Marchese, of Socialvibe. In … Read the whole story
COMMENTARY
by John Capone
Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are … Read the whole story