The Social Graf
What's the latest social media-savvy organization to get on Twitter? The Kingdom of Saudi Arabia's Embassy to the United States! Yowza! Okay, it's not quite Ashton or MTV, but that's … Read the whole story
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable … Read the whole story
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to … Read the whole story
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets any company launch a sweepstakes social media marketing campaign on their Web site, … Read the whole story
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The New York Times has a big story today on online privacy -- or lack thereof. But that's not really the privacy story of … Read the whole story
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Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
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Asked for his predictions about social gaming in the next 12 months, Lee Blickstein said the coming year will be “about distribution, getting outside the … Read the whole story
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Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
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Because advertising is still an add-on for social gaming, advertising needs to be standardized to make it easier for publishers, since their primary concern … Read the whole story
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Currently online casual gaming is still experimenting with ad models, in part because it's core business has been located elsewhere -- and that's a … Read the whole story
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Obviously any kind of product integration depends on contextual appropriateness, and the panelists at the social game discussion had some examples of “do’sâ€� and … Read the whole story
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Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more … Read the whole story
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Um, Mr. Kvamme, do you know who is in the audience here today? That's what I was wondering when Kvamme noted that social marketing … Read the whole story
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A perpetual anxiety of media agency employees is that technology will somehow make them obsolete. It hasn’t happened yet and isn’t likely to, according … Read the whole story
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Social media doesn’t require a whole new kind of advertising -- nor would such an approach work, according to Joe Marchese, of Socialvibe. In … Read the whole story
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Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are … Read the whole story
