The Social Graf
by Erik Sass, Staff Writer
It's amazing how many things can go wrong when you are trying to give people something for free. Free giveaways just seem to keep ending in PR disaster (last year's … Read the whole story
-
by Joe Mandese
Social media may be one of the most talked about segments of Madison Avenue's media mix, but it's still relatively miniscule, according to a … Read the whole story
by Wendy Davis
If pharmaceutical companies can't adequately explain the risks of drugs in 140 characters, they shouldn't be allowed to use Twitter to advertise. That's according … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I have a friend who is a bit, shall we say, retiring. On Facebook, he goes by his alter ego: an ASCII mouse with … Read the whole story
COMMENTARY
by David Berkowitz
We're getting so good at motivating consumers that we're motivating them to death. If you thought it was tough to bring Lazarus back, just … Read the whole story