The Social Graf
                                        
                                            by Erik Sass, Staff Writer
                                        
                                    Sometimes when you hear about the cutting edge of media technology you say "wow that's awesome!" Other times -- or sometimes at the same time -- you want to say … Read the whole story
                                        
                                            by Fern Siegel
                                        
                                    NBC is extending its audience reach -- to social media -- with "Fan It," a custom-built network affinity program that rewards fans for promoting … Read the whole story
- 
                                        
                                            by Laurie Sullivan
                                        
                                    
California Poison Control System (CPCS) has launched a social media campaign to try and educate both English and Spanish-speaking families about poisons through Facebook, … Read the whole story
 
                                        
                                            COMMENTARY
                                        
                                    
                                        
                                            by Morgan Stewart
                                        
                                    Perhaps the most shocking thing for me in conducting this research is to hear consumers talk about interacting with companies as being fun. Hearing … Read the whole story
                                        
                                            COMMENTARY
                                        
                                    
                                        
                                            by Catharine P. Taylor
                                        
                                    Even though I've excerpted portions of it here, do I ever have a must-read for you: the Q&A; posted yesterday between Elliott Schrage, Facebook's … Read the whole story