The Social Graf
                                        
                                            by Erik Sass, Staff Writer
                                        
                                    As Facebook continues to struggle with privacy issues in its continuing effort to make the site a profitable advertising medium, it might seem safe to conclude that it has carte … Read the whole story
                                        
                                            by Fern Siegel
                                        
                                    NBC is extending its audience reach -- to social media -- with "Fan It," a custom-built network affinity program that rewards fans for promoting … Read the whole story
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                                            by Laurie Sullivan
                                        
                                    
California Poison Control System (CPCS) has launched a social media campaign to try and educate both English and Spanish-speaking families about poisons through Facebook, … Read the whole story
 
                                        
                                            COMMENTARY
                                        
                                    
                                        
                                            by Steve Smith, Staff Writer
                                        
                                    As most of us expected, consumer, regulatory and legislative concern over privacy only heightened this year. In fact, just last week we saw how … Read the whole story
                                        
                                            COMMENTARY
                                        
                                    
                                        
                                            by Morgan Stewart
                                        
                                    Perhaps the most shocking thing for me in conducting this research is to hear consumers talk about interacting with companies as being fun. Hearing … Read the whole story