The Social Graf
by Erik Sass, Staff Writer
This probably comes as a surprise to no one, but it's worth noting just the same: people who own e-readers are much more likely to participate in social networks, according … Read the whole story
by Karl Greenberg
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent report from ROI Research Inc., sponsored by Performics, "S-Net The Impact of Social Media," social media permeates consumers' lives and … Read the whole story
COMMENTARY
by Catharine P. Taylor
Some ideas are so obvious that, when they suddenly emerge, you wonder why it took so long for them to develop in the first … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A couple of weeks ago, a friend from high school contacted me through Facebook. He suggested I might want to try a new application … Read the whole story
COMMENTARY
by Joe Mandese
PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media … Read the whole story
COMMENTARY
by Mark Walsh
In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine … Read the whole story