The Social Graf
by John Capone
If, over the past month or so, a friend has sauntered up to you and posited the line, "Ready to get iced, bro?" don't worry. He is neither a hockey … Read the whole story
by Karl Greenberg
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
COMMENTARY
by Joe Mandese
PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media … Read the whole story
COMMENTARY
by Mark Walsh
In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine … Read the whole story